MarketFlow Enterprise ERP
A marketing-operations ERP prototype designed to bring campaign planning, budget control, content workflows, lead attribution and performance analytics into a structured system.
Practical Problem Statement
Marketing operations can become fragmented when campaign planning, content approvals, budget tracking, lead sources and performance information are handled across separate tools and files.
Scope of Implementation
- Campaign management
- Campaign and budget tracking
- PO / approval workflow
- Content management and approval
- Team task assignment
- Lead-source tracking
- Lead-to-sale linkage
- KPI and campaign-performance views
- Executive performance metrics
- AI recommendation layer concept
Representative Architecture & Workflow
Structured approval and allocation
Review states and workflow handoffs
Lead-to-sale linkage tracking
Consolidated performance indicators
Practical Outcome
“A working prototype demonstrating how fragmented marketing-operation activities can be brought into a single structured workflow.”
Complete Tooling & Environment
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